Digital Collection Hub

Reimagining how people discover and experience art online

Team

Digital & Innovation

Role

Lead Design, Strategy

What I did

I shaped the early concept, worked with stakeholders, and designed a modular system that accommodates different content types and user journeys

Tate's collection is its most valuable asset—over 70,000 works, supported by films, texts, podcasts, research, and shop products. But for users, these resources were fragmented and disconnected from the artworks themselves.

The Digital Collection Hub brings everything together in one place, letting users explore artworks through the lens that suits them—whether that's audio, research, or simply browsing from home.

At the same time, the hub opened new opportunities for Tate to integrate its commercial offering more meaningfully. By connecting art with related books, catalogues, and merchandise, the experience supports both engagement and revenue.

The result is a flexible framework that can scale across the collection and act as both a standalone experience and a gallery companion.