Oliver Bonas
Bringing the brand to higher retail grounds
with an online re-design

Agency
Tom&Co

Role
Lead Designer

Industry
E-commerce

Awards
Fashion & Apparel Ecommerce
Website of the Year
(UK eCommerce Awards 2021)

B2C E-commerce Website of the Year
(European E-commerce Awards 2022)

The brief

Oliver Bonas is an independent British lifestyle and fashion brand with nearly 80 stores across the UK and Ireland.

A long time partner of Tom&Co, they approached us to create a new website that showcases their brand and brings their e-commerce game to the top of the industry.

The challenge

Together with their head of e-commerce and SEO experts, we worked intensively towards a completely new way of presenting their products - always with a customer-centric approach.

Oliver Bonas is well known for their homeware and fashion products but they also produce furniture, jewellery, accessories, beauty products, gifts and more.

To overcome this challenge, we did extensive research and iterations in design and navigation, with strong focus on mobile devices.

In depth

The new site captures the mood and feel of their shops and creates a smooth, no hustle, experience, bringing their beautiful product photography to the centre.

The final deliverables include all pages of the site, from homepage to basket and checkout, including an incredibly flexible product page, a robust navigation system and beautiful micro interactions.